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  • Writer's pictureVictoria Shirley

Unconventional Strategies to Grow Your Business

When growing your business, people state the obvious, such as posting more on social media. Handing out business cards and hoping you get more sales in contact with clients through word of mouth. While that was effective in the past, in the future with the advancement of technology, the change of the economy, and the rapid fluctuations between social media trends and changing demographics of a business from year to year. It is imperative that you keep up with the times and start looking at unconventional strategies to grow your business.

When growing your business, do you want to engage with an audience that will directly buy your services? Do you want your audience to find clients for you? Or is your clientele more niche and may need more digital presence rather than a social media account? Does your business need to cold email or pitch to certain government agencies or larger companies to partner with? These questions can guide you on what help you may need to grow your business.

Relying on your neighbor, handing out business cards, and hoping word-of-mouth will grow your business can be effective for some businesses but not others. Where many shy away from social media, it is important that you find out what you can link to social media.

You as a business owner need to find new ways to leverage customer satisfaction, which is important for businesses to grow and gain future clients. Let us go over a few unconventional ways that your business can grow that can not only expand your business clientele, but also expand your business outreach, partnerships, importance in the community, and its relevance as a strong business that many know and admire.

Government contracts

Many businesses are unaware that you can work with the government to provide services for them. While this may be unknown to many smaller businesses, many large companies and business professionals who work with government or industrial services know this and frequently partner with the government to aid them with their projects. Many small business owners that we have talked to only think this applies to construction, engineering, and tech work but, the government needs lots of marketing help, food services, printing, event planning work, etc. The benefits are a stable contract period of income for the project you work on and acknowledgment as a reputable company. Look into your local, state, and federal government agencies to see how you can partner. Our business, RL Engineering and Tech Solutions provides this help to ensure that your company is registered and reputable for government agencies to partner and work contracts with you.

Becoming a Subject Matter Expert

Becoming a subject matter expert means relaying information to an audience as someone experienced in whatever topic you are discussing. For most business owners, they own a service that people pay for that they cannot do themselves. That gives you, as the business owner, an upper hand in making sure that clients understand what they are paying for. How? Your company is the only company that can help them and assures them that you can solve their problem and give them further information so they can be prepared for the future. Subject matter experts are typically found at speaking engagements. Whether the speaking engagement is at conferences, churches, social media, advisory boards, blogs, social media, podcasts, etc. If you are a beginner, share your business information in communities you are already a part of and share the knowledge you acquired from your business and its services, Not only will you help those who need guidance, but you will be seen as an authority figure when it comes to your area of expertise and attract future clients.

Engaging with your community

Joining volunteer and advisory boards, sponsoring events, and attending charity events lets the community know that you are a distinguished business that cares about its community and is here to help its clientele. This lets your buyer or consumer know that your business is trustworthy and can be relied on since other larger and community-based companies trust your business. Donating and engaging with causes that matter to you helps the community that you and others live in. Engaging others in your community also puts a name to the face of your business. It shows the community your relatability and establishes trust as an owner who hears community and future client needs.



Embracing unconventional methods can be game-changing for aspiring entrepreneurs. By thinking creatively and implementing innovative strategies, you can differentiate your business, attract a loyal customer base, and achieve long-term success. RL Engineering and Tech Solutions' Business Intelligence offering is not just about data analytics; but about driving business transformation and unlocking untapped potential. Connect with us at to schedule a consultation with our company today!


About RL Engineering and Tech Solutions: RL Engineering and Tech Solutions is an industry-leading engineering, technology, and business solutions and consulting firm who empowers our clients with innovative strategies and tools to achieve their company’s growth, profitability, and success goals and add value to their business. Leveraging over two decades of experience in technology, engineering, and business development across various sectors, we offer a comprehensive set of services including data analytics, AI, performance management, process improvement, proposal writing and support, and strategic planning. Our team is committed to working and partnering closely with clients to assess, identify, and enhance critical aspects of their businesses. We assist clients in optimizing their business processes and operations by maximizing desired factors while minimizing undesirable ones. We take a holistic approach to identify areas of concern and determining the best strategy and solution(s) for execution. This ensures that potential issues are not only identified but also thoroughly understood, enabling our team to develop effective strategies and solutions that cater to each client's unique needs.

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